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Liquid Magic

A perfect branding tool - An ordinary object becomes a collectible

 This first crude shop prototype shows the patented principle: one side of the bottle (plastic or glass) is shaped like the outer surface of an array of lenses, and the clear water (or any clear liquid) inside the bottle completes the lens effect. By shaping the water to become the lenses, there is no extra material or cost. In production, the label would be printed both sides, the inner image creating the display through the lenses of the opposite side.

Any cause, product, sports team, company - even country - can show its true colors with this low cost, attractive, accessible item. The LGBT rainbow and Ukraine’s yellow and blue, illustrated below, are just a couple of examples. Different bottle shapes and types of images are also possible.